The most important asset of any publisher is its content. Before the digital age, publishers could produce content exclusively for print distribution. That is no longer possible, because to do so is to ignore the potential value of that content in known and as yet unknown formats. Scribe collaborates with clients to produce their content for distribution through an increasing array of channels, both print and electronic.
Multipurpose publishing is Scribe's publishing philosophy. It means producing a single body of content as efficiently and cost-effectively as possible for distribution in the optimal number of formats through the most profitable channels of sale. Initially, not every title demands to be produced in multiple formats; however, the future potential of each body of content requires the production process to deliver content that the publisher can repurpose inexpensively and quickly.
As a publishing philosophy, multipurpose publishing guides our editorial and production processes. It shapes our Well-Formed Document Workflow, provides the bar by which we perform quality control on every project, and quite literally sets Scribe apart from the competition. The benefits to publishers are fairly obvious, yet difficult to achieve otherwise. Multipurpose publishing eliminates redundancies, reduces costs, increases efficiencies, and increases the number of revenue streams generated by each body of content. And best of all, it empowers publishers to control their content by delivering that content in an XML format, which holds the potential of being published in any number of formats at any given time.